Fifteen years across sales, digital strategy and performance marketing, at agencies and some of Canada's largest media companies. I bridge the gap between the sales process and the marketing strategy, helping clients understand the solution and helping close the business.
Part of the team that scaled the digital advertising business, January 2020 to April 2025.
From frontline sales to building digital divisions. Pick a chapter.
Tap one to see how I approach it.
Pick a channel above.
Many of the businesses I worked with had relied on traditional advertising for decades. Helping them adopt digital taught me how to make complex technology approachable. I see AI and automation as the next shift of the same kind.
Choose a focus, then open any role for the detail.
Comfortable in a high-level conversation with a business owner, and equally comfortable in the technical detail of a platform.
Education: UBC, Bachelor of Business Management (Marketing), 2008 to 2012. RAB Leadership Masterclass Certification, April 2024. Sandler Sales Training, 2013 to 2015.